03/30/21 – Livestreaming Basics
Livestreaming Basics w/ Guest Instructor Toby McAllister of Sparks the Rescue
This class is being held virtually for Spring Semester as part of Music Industry Workshop
Speaker: Toby AcAllister
Dates: Tuesday, March 30th
Class Description: In a time of heightened focus on livestreaming and virtual content, it’s hard to deny that knowledge and visibility are both crucial for musicians and artists. Streaming sites like Facebook Live, Restream, Zoom and Vimeo provide a way to connect with audiences from anywhere. Getting started can be hard and getting the best quality possible can seem daunting. If you’re struggling with how to stay relevant to your fan base, or how to grow your fan base through livestream content, this class will help you be on your way! This class will touch base on how to generate a fan base and following for livestreams, various setups and tools, maximizing your ability to generate revenue through social media marketing, and more.
Instructor Bio: Toby has been playing music since he got his first guitar when he was 13 years old. He immediately realized this was his passion, and hasn’t stopped playing/performing since. Out of high school, Toby formed Sparks The Rescue, which went on to tour the world. Spending most of his young adult life in a 15 passenger van with his friends, Toby got an unconventional education and a new appreciation for traveling. Sparks signed to Fearless Records out of Huntington Beach, CA and put out multiple studio releases which can be found on all streaming platforms. Notably, Sparks did the Van’s Warped Tour in 2010, toured Europe/UK with The All American Rejects, and have had their music on MTV. The band has over 6 million streams on Spotify.
After the touring slowed, and the band members started settling down, Toby found his place back in his home state of Maine. Determined, he continued playing music as a full time job. Toby plays primarily in Maine but also books shows throughout New England. He is a part of multiple duos, the Swinging Doors Trio, and wedding/event band “The Jameson Four.” In the summer you can catch him in the Old Port or Old Orchard Beach on any given day. Year round he plays in the local clubs and bars around the state, including the ski resorts in the winter. He and his band also play/MC/DJ weddings and private functions throughout the year.
2020 found Toby transitioning into the virtual aspect of musicianship due to the pandemic. He has been doing livestreams every week since March 2020, and is eager to return to in person gatherings as soon as safety allows. Toby currently lives in Mechanic Falls, Maine with his wife, daughter, and his sweet puppy.
Registration: $20 non-members / $10 members